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Advertising on the SANUG Website

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Let's say you are a manufacturer.
Your advertising isn't working and your sales are going down.
And everything depends on it.
Your future depends on it,
other peoples families depend on it.
And you walk into this office
and talk to me,
and you sit in that chair.

Now, what do you want out of me?
Fine writing?
Do you want masterpieces?
Do you want glowing things that can be framed by copywriters?

Or do you want to see the goddamned sales curve stop moving down and start moving up?

-Rosser Reeves, Reality in Advertising, 1961


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